Debenhams Think Pink Campaign is run in the UK and in Ireland in support of breast cancer research. The retail stores, together with some concession areas such as lingerie, household, gents, and beauty, contribute a portion of their sales, and we are delighted to announce that in Ireland they have chosen to support Breast Cancer Ireland. Through their Pink Ribbon Foundation, Debenhams’ mission is to help improve diagnosis and provide new treatments, with an overall wish to discover prevention and cure.